The Canadian Privacy Law Blog: Developments in privacy law and writings of a Canadian privacy lawyer, containing information related to the Personal Information Protection and Electronic Documents Act (aka PIPEDA) and other Canadian and international laws.

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The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Thursday, March 04, 2004

Article: Senators: Hands Off Kids' Data 

According to the great folks at Wired News, two US senators have proposed legislation to outlaw trading in marketing lists about children. This is a laudable initiative, but it also very interesting to hear about the kids of marketing lists that are presently being compiled by marketers.

Wired News: Senators: Hands Off Kids' Data
02:00 AM Mar. 04, 2004 PT

"Two lawmakers introduced a bill in the U.S. Senate Wednesday to prohibit corporations from selling the personal information of children under the age of 16 without their parents' consent.

Sens. Ron Wyden (D-Oregon) and Ted Stevens (R-Alaska) introduced the Children's Listbroker Privacy Act to limit the sale of personally identifiable information for purposes of marketing to children, as part of a larger package of legislation intended to help parents combat commercial attacks on their children.

Companies spend about $12 billion annually on marketing aimed at children, often using targeted lists from brokers who sell data not only on teens but on preschoolers as well. The lists can include a child's name, address, age, ethnicity, religious affiliation, sports activities, hobbies and family income level."

People are often surprised to hear about the detail and information in marketing lists. Marketer websites, such as that of Dunhills, are often very eye-opening. Why settle for just 6.2 Million Canadian e-mail addresses when you can get a list of incontients or the chapped of lip!


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