The Canadian Privacy Law Blog: Developments in privacy law and writings of a Canadian privacy lawyer, containing information related to the Personal Information Protection and Electronic Documents Act (aka PIPEDA) and other Canadian and international laws.

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The author of this blog, David T.S. Fraser, is a Canadian privacy lawyer who practices with the firm of McInnes Cooper. He is the author of the Physicians' Privacy Manual. He has a national and international practice advising corporations and individuals on matters related to Canadian privacy laws.

For full contact information and a brief bio, please see David's profile.

Please note that I am only able to provide legal advice to clients. I am not able to provide free legal advice. Any unsolicited information sent to David Fraser cannot be considered to be solicitor-client privileged.

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The views expressed herein are solely the author's and should not be attributed to his employer or clients. Any postings on legal issues are provided as a public service, and do not constitute solicitation or provision of legal advice. The author makes no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained herein or linked to. Nothing herein should be used as a substitute for the advice of competent counsel.

This web site is presented for informational purposes only. These materials do not constitute legal advice and do not create a solicitor-client relationship between you and David T.S. Fraser. If you are seeking specific advice related to Canadian privacy law or PIPEDA, contact the author, David T.S. Fraser.

Wednesday, July 04, 2007

Internet ads under the privacy microscope 

The latest developments in internet advertising are getting some pretty close scrutiny. I've posted before about concerns over the proposed Google / DoubleClick merger (see: Google at the bottom of online privacy rankings FTC probes Google / Doubleclick merger, Google is watching you. No surpise, but privacy regulators are ..., Google-DoubleClick deal under privacy fire, Google Buys DoubleClick for $3.1 Billion)

The buzz on this proposed deal continues:

And now, not to be outdone, Yahoo! is introducing a new search technology that relies more on the information that the company has collected about users. No surprise that the scheme is receiving a sceptical reception from privacy advocates. See: ABC News: Yahoo's New Ad Program Gets Personal.

Be sure to also read Michael Zimmer's take on this: michaelzimmer.org » Archives » With SmartAds, Yahoo Finally Joins Google…as a Threat to Privacy.

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